Vouchers Campaign

The project aimed to support emerging artists and cultural entrepreneurs, so I focused on representing various cultural fields through the imagery, compositions, and overall art direction.The identity was inspired by the form and concept of a “voucher” reimagined in a refined and cohesive way that aligns with the Fund’s established visual language. The campaign’s aesthetic direction combined elegance and creativity to highlight the Fund’s role in empowering cultural projects through design and innovation.